I want you to think about the term “Fundraising Auction”.

A “Fundraising Auction” is an event where items of value are gathered, and then sold in a competitive bidding situation, either in a Silent Auction format, or in a Live Auction format by a Live Auctioneer. And since typically the best items are saved for the Live Auction, arguably it is the Live Auction that should generate a significant portion of the proceeds in any Fundraising Auction.

So why do so many non-profit groups consider the Fundraising Auctioneer to be the least valuable component in a Fundraising Auction?

The Hosting Facility gets paid.
The Printer gets paid.
The Caterer gets paid.
The Liquor Store gets paid.
The DJ gets paid.
The Florist gets paid.
But the Auctioneer … the individual who is expected to raise the lion’s share of the event’s proceeds… is expected to work for Free. And is usually under-appreciated for the professional services he/she provides.

I’m not trying to underscore the value of the invitations & programs, food, booze, music, and decorations. All are important in their own way. But each of these are “Expenses”. It is the Auctioneer who is going to bring “Revenue”… and thus, the “Profits”… into any event. Which is the ultimate objective of any Fundraising Auction.

Here is a real-life example of how under-appreciated the Auctioneer can be. In two comparable events we worked last year, during the dinner portion of the event one non-profit group sat the Auctioneer (me) at a table with the DJ, the Interns, the Volunteer Staff, and other event “Help”. The 2nd non-profit group sat the Auctioneer (me) directly next to the CEO of their organization, where we chatted about how important the pending revenue would be to their organization. Which group do you think valued the services of the Fundraising Auctioneer more?

Don’t ever under-estimate the value that a professional Fundraising Auctioneer can bring to your event. The Auctioneer adds value as a pre-event consultant. And the Auctioneer can change an event from a moderate to a huge success.

A Case Study Once I was scheduled to call an Auction for a major local non-profit group. They represented a very good cause and they had a strong and dedicated following. Their event was sold out, quality Live & Silent Auction items had been solicited, and the Special Pledge Appeal had been choreographed and was ready to go. The facility was first class, the appropriate caterer was booked, and the food was ready to cook.

But quite unexpectedly, some unseasonably inclement weather forced the event’s cancellation. Despite all of the committee’s hard work, cancelling the event was the proper decision considering the circumstances.

So the Event Committee scrambled to re-schedule the event for the following weekend.

They confirmed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to attend, no new invitations had to be printed as all were contacted by email or telephone. So with everything in place, the group went ahead and re-scheduled the event for the following weekend.

But guess who they failed to confirm? You got it… the Professional Auctioneer. They thought so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be available and at their beck and call.

But the Auctioneer already had another Fundraising Auction booked for that date with another non-profit group. It was only hour away from the re-scheduled event, and things could have been easily worked out. All Group #1 had to do was start their event one hour earlier, or one hour later, than the Group #2, and the Auctioneer could have helped both groups on the same day.

But because Group #1 failed to anticipate a possible Auctioneer conflict, because they failed to confirm with the Auctioneer before re-scheduling their event, their preferred Auctioneer had to bow out and they had to scramble to locate substitute “Volunteer” Auctioneer only days before their event.

And it cost them.

Learning Points

The Live Auction is usually where the profits are made at any Fundraising Auction.
A Professional Fundraising Auctioneer can be vital to the success of any Fundraising Auction.
The better Fundraising Auctioneers usually get booked quickly.
You need to recognize the important contributions that a good Auctioneer can make to your event.
Michael Ivankovich is a Bucks County Fundraising Auctioneer based in Doylestown PA, and serves the Great Philadelphia PA area. He has been a professionally licensed and bonded Auctioneer in Pennsylvania for nearly 20 years, has been named Pennsylvania’s Auctioneer of the Year, and has considerable experience in conducting Fundraising Auctions. Michael loves helping groups raise needed funds for good causes and one of his specialties is the “Special Pledge Appeal” or “Fund-A-Cause Appeal” which usually enables clients to double their revenue in a single evening.

When you have ideas, plans, and desires in place, the anticipation of moving forward in operation a small business is extremely exciting. Only one thing can hold you back – money. Working with a lender and applying for a small business loan can be easy or difficult, depending on how much preparation you’ve put into the process.

The lender will ask for a variety of items when applying for a small business loan

1. Business Plan.

If you don’t already have one, write one. Virtually no lender will consider you for a small business loan without the organization, detail, and direction you have for your business, and all of this is stated in a business plan. For information on how to write a business plan, visit sample-business-plan.org/sample-business-plan-directory.html – Don’t be afraid to hire a professional writer to write or proofread the plan for you if you’re not confident in doing it yourself.

2. Loan Proposal.

Nearly all lenders require a loan proposal if you are applying for a small business loan. After you’ve written a detailed business plan, your loan proposal can be written. The information in a loan proposal includes details on who you are, including your experience and business desires; how much money you need and what it will be used to purchase or fund; how you intend to pay back the loan; and what your plans are if you cannot pay the loan back in full.

3. Completed Lender’s Application.

Most lenders will also require that you complete a business loan application when applying for a small business loan. Your application should be very organized and presented in a professional manner. Don’t omit any details, and be completely honest about your credit history, even if you don’t have an excellent credit rating, when applying for a small business loan. Some lenders base their loans on the character of the person applying for a small business loan, and if you’re “borderline” for qualifying for the loan, your honest application can prove to the lender that you are indeed trustworthy for receiving a small business loan.

4. Financial Statements.

If your business is already in existence, visit the lender for your interview with two years of tax records, as well as two years of business and personal bank statements when applying for a small business loan. Not all of that information may be required immediately when applying for a small business loan, but it’s better to be prepared with the information on hand, rather than have to tell them that you’ll have to bring that in at a later date. Your tax records will show the profitability of the business, as well as detail its expenditures. Your bank statements will prove that money is coming in, and that the business is already established. If your business is yet to be launched, you still need to go to the meeting prepared with both two years of tax forms and two years of personal bank statements when applying for a small business loan. This will show the lender that you are a responsible, reliable individual, that you pay your bills, and that you file your taxes in an honest, timely, and fair manner.

5. Resume

While not required for a meeting with a lender, it’s probably a good idea for you to have a current resume with you for the interview with the lender when applying for a small business loan. As mentioned, there will be some judgment of your character made at your loan interview. If this should come into play during the interview, you can easily present your resume to show your work experience when applying for a small business loan. This is especially important if you’ve worked in the field in which your business will be based. It’s also important in the instance that you have experience in a business-related area, such as management, marketing, or accounting, to show that you are capable of succeeding in business due to your experience in working with other businesses.

The bottom line is to be prepared when applying for a small business loan:

- Visit the lender with all files neatly presented and very organized.

- Present information as requested during the application process and interview when applying for a small business loan.

- Dress for success. Don’t show up at your meeting in jeans and a sweatshirt when applying for a small business loan.

- Don’t worry if you’ve forgotten anything, and don’t get flustered. Offer to drop off or fax the requested information as soon as you leave the meeting. Offer to provide any additional information that could possibly play a role in your loan’s approval.

If your business loan is not approved, don’t become frustrated. Many small businesses are declined on small business loans. Look into alternative loan sources, and don’t give up.