Integrity should be the axial of any business without it many businesses are destined for failure. In the global business marketplace where many of us work from it is hard to control or determine whether everyone doing business online is onboard with integrity.Where does integrity starts? the foundation for integrity has to start with individual values set before entering into business. Our values provides the foundational strength upon which our business is built. Make no mistake poor values will relate to poor business ethics and you will never be able to build strong relationship that will develop into huge returns on your investment.Home Based Business although it may not be look upon as a big investment or placed in the same category as the conventional business, as it relates to start-up cost, however, it is a business that requires capital injection and should be upheld to the same kind or integrity afforded to the conventional business.True integrity is based on trust. It is important to provide excellent service to our customers without any questionable behaviour. Customers should know that they are regarded as the most valuable asset to the success of our business. Home based business owners and entrepreneurs will in most cases never meet face to face with their customers, that’s why it is so important for us to gain their trust through integrity in everything we do. Never offer a service that you cannot deliver. Never take people for granted in misleading them to believed that your product or services are better than someone else. That’s not to say that your product or services is not the best, but let it be the best and not a scam. To scam a customer out of their hard earn dollars is not good business ethics or integrity. Ethics as we know it is deals with right or wrong.Principals that should be exercise by all home based business entrepreneurs working in an online environment are truth, accountability, fairness and upholding the laws. These principals are critical to maintain customers trust and the industry integrity.Let us remember that public trust is critical to the success of our business. Our motto for success should be trust, honesty, integrity and accountability.